• trade fair & events
  • retail & interiors
  • conceptual & graphic
  • about
  • references
CARLA GRONWALD
  • trade fair & events
  • retail & interiors
  • conceptual & graphic
  • about
  • references

Beauty Week

A long-term indoor showroom, exhibition and lecture place, which should provide pleasant circulation, product demonstrations and selling with fashion appeal and practicality. In São Paulo, Brazil.

Mizuno 10 Miles

Store and Pedigraph station design for Mizuno at 10 Miles running event – São Paulo, Brazil

Mizuno in Store

Retail Kiosk, Display and Furniture for Mizuno running products in Flagship stores _ Brazil

Following the “Never Settle” slogan, an informative and interactive space reacts with the steps pressure and heat, making its lights run into an organic circuit between floors and walls.

TIM Mobile

Reception, lounge and multimedia centre for the new Telecom Italia Mobile marketing building at Santo André industrial park – Santo André, Brazil

Oi

Architecture and Product Design for the new Oi Stores in Brazil

Musicale

Musicale is an urban, interactive leisure station that provides an immersion into the atmosphere of music visualisation.

Following theories on music colour scale, Musicale translates visitors’ presence and movements into different classical music pieces according to distance, body warmth and amount of people, and these to their colour scale.

Therefore many different combinations are possible as well as many different colour sequences. Musicale also gives the visitor a pleasant urban relaxing experience through its eye-catching, inviting and comfortable furniture design, suitable for indoor and outdoor environments. It's central body design was inspired by Berlin cylindrical advertisement urban furniture pieces, so Musicale could be adapted to them.

Musicale was shown at "In Bewegung" Exhibition in Feb 2014 and at "Lange Nacht der Wissenschaften" in Mai 2014, both in Berlin.

Teaser Video:

-Music: excerpt of Clair de Lune, by Debussy

-Photo: Leipzig Hauptbahnhof, from http://de.academic.ru

Euro

Concept modular kiosk and display for Euro watches – Brazil

Granado

- Granado Kiosk – Rio de Janeiro, Brazil

- Granado Store – Rio de Janeiro, Brazil

- Granado reusable stand – Bologna, Italy and San Diego, USA

Ikea Interiors

(almost) 100% Ikea furnished apartments in Berlin

Beauty Week

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Mizuno 10 Miles

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Mizuno in Store

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TIM Mobile

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Oi

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Musicale

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Euro

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Granado

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Ikea Interiors

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