COMBACTE exhibition stand at ECCMID 2018 – Madrid, Spain

"Vomitofagia" is a neologism. “Vômito” (Portuguese), from the Latin Vomitus, is the act of ejecting; “-fagia”(Portuguese), a complement coming from Greek –phagia, indicating an eating or devouring. "Mito" (Portuguese), from Greek Muthos, a widely held but false belief or idea: a "Myth".

It is an Art Installation project for a representation of two artistic Brazilian movements, the Anthropophagism and the Tropicalism.

Anthropophagism: word and image. Tropicalism: word and sound. Vomitofagia: word, image and sound. An immersive environment where senses are stimulated and determine the space itself, which, plastically, takes the “rupture” and the metaphor of the physical process of digestion from those movements as their principle. The human body is reapropriated.

Teaser Video:

Collage, Editing, Animation, Processing: Carla Gronwald

Music: Paula Daunt _https://soundcloud.com/pauladaunt

This project was designed as part of my Master Thesis, as an illustrative example of the principles defended as Hybrid Deconstructivism.

The Maze is an interactive media installation – a labyrinth of metallic structure, whose walls are filled by soft fabric black screens. LED lights cover the walls structure, and do not illuminate the black fabric directly: instead, a soft light wash comes from the tops and the bottoms, guiding the visitors through the ways. Only the bright light edges are clear from distance and proximity.

Large LED P4 screens interrupt the walls of Maze in strategic points – and the visitors then have a surprise: an infinite view, as if the labyrinth would never end. The screens show a “continuation” of the labyrinth prolonging the walls light edges ad infinitum. However, as the visitor gets close to what seems to be a way, the image disappears in generative graphics, generated by his / her presence.

The spatial orientation is affected. The senses are provoked. Physically simple, virtually complex. A simple structure that plays with perception.

Musicale is an urban, interactive leisure station that provides an immersion into the atmosphere of music visualisation.

Following theories on music colour scale, Musicale translates visitors’ presence and movements into different classical music pieces according to distance, body warmth and amount of people, and these to their colour scale.
Therefore many different combinations are possible as well as many different colour sequences. Musicale also gives the visitor a pleasant urban relaxing experience through its eye-catching, inviting and comfortable furniture design, suitable for indoor and outdoor environments. It's central body design was inspired by Berlin cylindrical  advertisement urban furniture pieces, so Musicale could be adapted to them.

Musicale was shown at "In Bewegung" Exhibition in Feb 2014 and at "Lange Nacht der Wissenschaften" in Mai 2014, both in Berlin.

Teaser Video:

-Music: excerpt of Clair de Lune, by Debussy
-Photo: Leipzig Hauptbahnhof, from http://de.academic.ru

Orafol Europe GmbH exhibition stand at FESPA 2017 – Hamburg, Germany

Spatial concept for the exhibition "Sport. Masse. Macht. - Fußball im
National­sozialismus", in partnership with Tecton Austellungsdesign, Berlin. - Project Proposal

Graphic and Media Design by Tecton.

Berlin, Germany, 2023.

Toshiba exhibition stand, Power Gen Europe – Cologne, Germany

Exhibition stand design for Comfort Europe at ORGATEC 2016 – Cologne, Germany

Exhibition Stand design for Sonangol at FILDA / Luanda International Trade Fair – Luanda, Angola

The stand should bring the visitor into a didactic travel through the company's  history, from the oil extraction to the subsidiary services companies, the infrastructure benefits and the social services, the environment and the people. Interactive media and activities invited adults and children to participate and suggest, virtually or physically. 

FESPA CLUB exhibition stand at FESPA 2022 – Berlin, Germany

A long-term indoor showroom, exhibition and lecture place, which should provide pleasant circulation, product demonstrations and selling with fashion appeal and practicality. In São Paulo, Brazil.

Store and Pedigraph station design for Mizuno at 10 Miles running event – São Paulo, Brazil

Exhibition stand for Sonangol at International Expo 2008 – Zaragoza, Spain

Water was the Expo 2008 theme. This stand invited the guests to enter into a capsule where they got involved by a circuit of running water that leaded to the info-screen. Additional information panels and the floating effected floor gave the right atmosphere of the not-so-far future we all shall take care of.

Retail Kiosk, Display and Furniture for Mizuno running products in Flagship stores _ Brazil

Following the “Never Settle” slogan, an informative and interactive space reacts with the steps pressure and heat, making its lights run into an organic circuit between floors and walls.

Reception, lounge and multimedia centre for the new Telecom Italia Mobile marketing building at Santo André industrial park _Santo André, Brazil

Exhibition stand for Sonangol at Rio Oil & Gas International Trade Fair – Rio de Janeiro, Brazil

Architecture and Product Design for the new Oi Stores in Brazil

Gaia Exhibition stand at Expogef Fair – Rio de Janeiro, Brazil

This stand featured custom-made structures enveloping the Octanorm® walls and creating diverse ambiances softly distinguished by panels and voids. 

Exhibition stand at Construction Trade Fair – Rio de Janeiro, Brazil

The stand features different company products on pillars and walls – exhibited in daily washing/durability demonstrations during the event. The floating marquise reached 7 meters high and could be seen from the entire hall.

Berliner Technische Kunsthochschule / MA Media Spaces _"Generative Art 1min video", divided in 3 parts:

1- Analogue _a "real life" footage

2- Generative _ a generative art clip

3- Interaction _considering as an installation, a clip about the process of interaction with a visitor. The eye, the "Window of Soul", is the theme and inspiration of this Processing 2.1 Sketch. The interaction, through the eye tracking, is represented by the round movements of the eye animation and the cursor over the sketch.

Music: "Clouds Up", by Air

Exhibition stand Design for Catalyst, at Euroshop – Düsseldorf, Germany

Exhibition and commercial spaces.

- Fashion for Relief, at London Fashion Week – London, UK

- Quidel, at ECCMID 2017 – Vienna, Austria

- Barstuff, at BCB – Berlin, Germany

- Abreu Stand, at ABAV Expo – São Paulo, Brazil

- Sonangol, at FILDA – Luanda, Angola

Orafol Europe GmbH exhibition stand at ICE Europe - International Converting Exhibition – Munich, Germany

Berliner Technische Kunsthochschule / MA Media Spaces _"Time Space Experiment" Project, which my keywords were "Time - Mechanics - Frame".

Inspirations from Hans Richter and all Dada films, Man Ray, Einstein, Saussure, Peirce and the Semiotics Theories and The Zeitgeist concept. And, of course, Marcel Duchamp's "Anémic Cinema" (1926).

These three elements presented through the Semiotics of Charles Sanders Peirce and his Pragmatism: Icon, Index and Symbol. The Icon, here, is the Duchamp’s discs. The index is the traversed way, people and cars. The symbol is in the streets, represented by traffic words, lights and asphalt painting. These are the basic visual elements of mechanics. The semiotic representation of time and frame is insert when mechanics is linked with them through the speed and the displacement, resulting in different perspective views and time perception.

Music: Prelude, Op. 28, No. 15, by Frédéric Chopin.

Exhibition Stands at events of Cardiology and Diabetes Medical Societies.

Concept modular kiosk and display for Euro watches _Brazil

- C-Clamp of reason (double page + text)

- The time (double page + text)

- Klein & Zwisler folder illustrations

- Andre Gabeh

- Nina Lemos

- Simone

- Wedding invitation (yeah, I got hitched)

sketch by sketch.